“Come on in, you will be struck by our services” : BNP, sponsor of Roland-Garros
If, since 1973, the BNP asserts its presence at each edition of the Roland-Garros international tennis tournament with its logo on the tournaments advertising tarps, new sponsors mark their brand on the courts.
Consequently, in 1991 the BNP decides to strengthen the visibility of its partnership by developing an advertising campaign with off-beat slogans and an allusion to the world of tennis. The poster “Come on in, you will be struck by our services” reflects the humoristic and somewhat provocative tone adopted for this advertising campaign.
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