This poster, displayed in the Bordeaux Saint-Jean train station, emphasizes the BNP logo. The bank’s full name is also shown in a thinner font.
After the 4 May 1966 announcement of the merger between the Banque Nationale pour le Commerce et l’Industrie (BNCI) and the Comptoir National d’Escompte de Paris (CNEP), the Banque Nationale de Paris (BNP) has to quickly familiarise the public with its name, logo and expertise. Consequently, the new institution develops its visual identity and, beginning in July 1966, invests the strategic public places in Paris, the suburbs and the provinces. Posters, promoting the BNP logo and its full name, covered the advertising panels on the main thoroughfares and train stations.
These actions quickly bore fruit since as early as 1971, reputation studies showed that the BNP is as well known as its main competitors.