Titled “The modern woman and money questions,” this commercial prospectus of the Banque Nationale pour le Commerce et l’Industrie (BNCI) aims to support women in all their banking and financial procedures.
“How to make a cheque,” “how to open an account?,” Your objects in safety,” etc. The document reviews all of the services the bank makes available to its female clientele. It illustrates the offensive marketing posture of the BNCI, which, contrary to its competitors, goes after the customer rather than waiting for the customer to come to it.
This specific approach to women foreshadows the major publicity campaign aimed at women that the BNP orchestrated in 1968. Remember as well that a married woman could only open a bank account without her husband’s authorisation starting in 1965.