From its creation in 1932, the Banque Nationale pour le Commerce et l’Industrie (BNCI) clearly put out a dynamic image and sought to be a hospitable bank serving the French economy.
Its highly developed marketing approach, its modern working methods, its offensive commercial posture and its off-beat communication style were so many aspects that made it stand out in a profession where discretion was the norm. In this advertising page, the BNCI illustrates its modernity by promoting its head office on Boulevard des Italiens. This building symbolises the improvements of modern industry through the use of concrete. And it stands out through its avant-garde artistic style for a banking institution, neoclassical art deco.