BNP : 30 years on the Tour de France

This poster celebrating 30 years of the BNP’s presence on the Tour de France was produced in 1985 on the occasion of a travelling exhibition based on this partnership.
If BNP Paribas is associated with Tennis today, its first sporting involvements go back to the 1950s. The Banque Nationale pour le Commerce et l’Industrie (BNCI), then the Banque Nationale de Paris (BNP), predecessors of BNP Paribas, asserted their presence on the Tour de France routes from 1955 to 1967 and from 1973 to 1987.