Home / Images / “T’as pas deux balles?” BNP, sponsor of Roland-Garros “T’as pas deux balles?” BNP, sponsor of Roland-Garros Reading time : 1min Nombre de likes : 1 likes Tags :Banking history . BNP . Sports partnerships If, since 1973, the BNP asserts its presence at each edition of the Roland-Garros international tennis tournament with its logo on the tournaments advertising tarps, other sponsors make a place for themselves on the courts. Consequently, in 1991 the BNP decides to strengthen the visibility of its partnership by developing an advertising campaign with off-beat slogans and an allusion to the world of tennis. This poster presents a ball boy hiding two tennis balls in his back and a provocative allusion, “T’as pas deux balles – do you have two balls?” The tennis bank seeks to strike people’s thoughts. BNP Paribas Historical Archives Aimer cette page 1 likes Partager cette page Linkedin Facebook Twitter Mail Copier le lien de l'article
