The new Banque Nationale de Paris highlights its acronym

After the announcement of the merger between Banque Nationale pour le Commerce et l’Industrie (BNCI) and Comptoir National d’Escompte de Paris (CNEP) in 1966, Banque Nationale de Paris adopts a logo in relief with the letters BNP. This logotype will be featured during the first publicity campaigns aimed at introducing BNP to the public. If as early as 1969 one recommended to personnel to use the logo as systematically as possible without any variants, no charter formally governed its use. In the 1970s the bank’s acronym was shown on its advertising posters but not its logo.