[ATM Stories] When Roland Garros and BNP Paribas team up in doubles

How did the story that unites the mythical French Open with BNP Paribas begin? How has this renewed loyalty adventure been strengthened since 1973? What role does the bank play vis-à-vis the balers in the competition?
Let’s discover the answer by listening to this new episode of your story telling machine about the key moments of an extraordinary partnership marked by the construction of the stadium’s central course in 1980, the launch of the BNP’s new visual identity in 1987 and the taking flight symbol of BNP Paribas in 2000, the official sponsorship of the competition…