The Banque Française pour le Commerce et l’Industrie participates in the national loan of 1920

This poster of the Banque Française pour le Commerce et l’Industrie, titled “Increase the value of the franc, subscribe to the loan,” invites the bank’s clientele to contribute to the fight against inflation following the war expenditures. On the large assay type balance, the Gaul in arms, emblem of the Nation, is protected by a one franc coin with a woman sowing seeds stamped on its face as a shield. As a colourful crowd fills with their savings the Phrygian cap that serves as a tray, the warrior retreats from the dark waters without falling.