The Aurore card, a card for everyone We breathe

In 1986, Cetelem (Compagnie pour le Financement de l’Equipement Electroménager) created the Aurore card after eight years of preparation. The card let its holders pay for their purchases in all “Aurore” partner stores and replaced its predecessor, the Crédit en Poche card, a service created in 1965.

Linked to a permanent account, it could be used in stores or in the form of direct financing. This poster distributed in the 1990s promoted the simplicity of the concept and its practicality. Customers could use the card to make withdrawals and payments and to access credits and services. The Aurore card quickly won over the French people. In 2000, more than 10 million French people had the card. Then the Cetelem model gradually spread around Europe (Italy, Belgium and Spain). At the end of the 1990s, it won over the South American continent, Asia and North Africa.