In the 1950s, the Banque Nationale pour le Commerce et l’Industrie (BNCI) intensified its communication efforts and launched major publicity campaigns, especially in favour of cheques. If bankers were not used to canvassing their customers, the BNCI chose an offensive marketing policy. It was presented on varied media: posters, prospectuses, calendars, presentation flyers, etc. This prospectus, conceived on the model of a cheque, encourages French people to open a chequeing account at the BNCI. The value of this payment method lies in a context of steady growth in the standard of living of French people and their “use of banking services.”
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