Posters and Advertising Objects

Take a journey through the BNP Paribas group’s and its predecessor banks’ historic posters and advertising objects. These authentic artifacts showcase the evolution of communication and design, and have helped to build the brand’s reputation by inspiring emotional connections and loyalty.

Using illustration to deliver messages with a touch of humor and heart

Illustration in advertising offers a way to craft a distinctive and memorable visual identity.

With its less literal approach than photography, illustration can effectively convey complex and abstract ideas, while also injecting humor and emotion into a message.

1930

Poster from the BNP Paribas historical archives (4FI987)

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1930

Poster from the BNP Paribas historical archives (4FI987)

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1948

Poster from the BNP Paribas historical archives (4AF037)

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1948

Poster from the BNP Paribas historical archives (4AF037)

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1957

Poster from the BNP Paribas historical archives (1AF25)

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1957

Poster from the BNP Paribas historical archives (1AF25)

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1976

BNP poster – BNP Paribas historical archives (4AF026)

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1976

BNP poster – BNP Paribas historical archives (4AF026)

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1990

Communication campaign by the Compagnie bancaire on its activities, circa 1990 – BNP Paribas Historical Archives (3AF190)

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1990

Communication campaign by the Compagnie bancaire on its activities, circa 1990 – BNP Paribas Historical Archives (3AF190)

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1998

Poster from the BNP Paribas historical archives (4AF187)

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1998

Poster from the BNP Paribas historical archives (4AF187)

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1999

Poster from the BNP Paribas historical archives (4Fi502)

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1999

Poster from the BNP Paribas historical archives (4Fi502)

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2001

Poster from the BNP Paribas historical archives (2AF098)

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2001

Poster from the BNP Paribas historical archives (2AF098)

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War Bond Posters: Mobilizing the Nation’s Imagination

In the aftermath of World War I, France launched a series of national loans to fund reconstruction efforts and military expenditures. The 1919 and 1920 loans were supported by publicity campaigns designed to encourage public investment, featuring posters that showcased the ravaged regions and emphasized the importance of rebuilding

Accelerating Reconstruction: The 1949 National Loan

In 1949, the French government launched a significant national loan with a 5% interest rate to boost the country’s reconstruction efforts. Finance Minister Maurice Petsche hailed the loan’s success, which would help get France back on its feet.