“T’as pas deux balles?” BNP, sponsor of Roland-Garros
If, since 1973, the BNP asserts its presence at each edition of the Roland-Garros international tennis tournament with its logo on the tournaments advertising tarps, other sponsors make a place for themselves on the courts.
Consequently, in 1991 the BNP decides to strengthen the visibility of its partnership by developing an advertising campaign with off-beat slogans and an allusion to the world of tennis. This poster presents a ball boy hiding two tennis balls in his back and a provocative allusion, “T’as pas deux balles – do you have two balls?” The tennis bank seeks to strike people’s thoughts.
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