BNP, Tour bank, 1966
As for the previous editions of the Tour de France, BNP makes available to the followers – officials, journalists, advertisers, technical directors and racers – its mobile banking van system. This lets it provide banking services at each stage town. The principle? Before each stage arrival, the bank employees collect funds from the local office of the BNP and man their bank counter from 4:30 pm to 8:30 pm. Cashing, payments, currency sales and foreign currency exchanges are some of the many operations they perform for the Tour de France village.
After the 1967 edition, BNP took a 5-year hiatus. It resumed its “Tour Bank” position from 1973 to 1987.
It signed a contract with l’Equipe and the Parisien Libéré that gave it the exclusive banking service rights on the Tour de France in 1973, 1974 and 1975. Henceforth three vehicles criss-crossed the routes of France. These were two luxury cars and a mobile banking van that accompanied the Tour de France caravan. On the road and during the stage, advertising messages are broadcast by speakers.
This sporting partnership was an opportunity for the BNP to associate its image with that of a powerful social event and to make itself known with the general public. It was associated with this race until 1987.
If BNP Paribas has been associated with Tennis since 1973, its first sporting involvements go back to the 1950s.
Rights Reserved: J. Decoux
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