This poster by the BNP Paribas Group promotes its Internet banking service, BNP Net. The robot placed in the middle of the document refers to the bank’s ability to innovate and entrenches it firmly in the future.
It was in 1997 that BNP launched its remote banking service on the Internet, the BNP Net website.
In this area, it has often been a pioneer by quickly integrating the new communication tools: the telephone with Allosolde (Hello Balance), the minitel with BNP Telebanking, and the Internet with BNP Net. Consequently, it was the first French bank to offer services on the Internet. In its initial version, BNP Net let retail and professional customers consult the balances of their different accounts, obtain a statement of their different transactions and the details of bankcard bills, make internal transfers and consult their securities portfolio. Thus, at a period where French people were still Minitel fans, BNP already was betting on the Internet channel.
When BNP and Paribas merged in 2000, the bank quickly asserted its Internet strategy. BNP Net established itself as the flagship product of the new bank: the website had more than 750,000 subscribers and the advertising campaigns were well perceived. New solutions enriched the website’s services as it progressed, including access to the Frankfort, London and New York stock exchanges and even the ability to make repeating transfers, etc. So many developments that illustrate the historical intent of BNP Paribas to be on the cutting-edge in electronic banking.