Do you know the history of loyalty and commitment that unites BNP Paribas and tennis?

Explanation

Since 1971, the BNP d’Auteuil branch has kept the bank account of the French Tennis Federation (FFT). In 1973, Pierre Ledoux took advantage of the withdrawal of the former sponsor of the tournament to sign a “small” partnership to finance the work. In return, the famous bottom tarpaulins of the courts are called the BNP. A mobile BNP banking machine is also emerging. For BNP, this was just one way to advertise, surfing the friendly image of tennis.

Explanation

It was in 1973 that the story officially began between Roland-Garros and the Banque Nationale de Paris (BNP). The BNP d’Auteuil branch maintains the bank account of the French Tennis Federation, whose president, Philippe Chatrier, wishes to build houses on the Roland-Garros central court. The bank agreed to provide financial support for the work. In return, the famous bottom tarpaulins of shorts bear the name BNP. A mobile BNP banking machine is also emerging.

Explanation

From 3 to 11 September 1960, 29 BNCI trainees were gathered in Louveciennes (26 Provincial and 3 Parisians) under the aegis of Henri Cochet, one of the “Four Musketeers”. This nickname was given to the winning tennis team at the Davis Cup six times between 1927 and 1932. This team, which included Henri Cochet alongside René Lacoste, Jean Borotra and Jacques Brugnon, also dominated world tennis in the 1920s and 1930s, winning nearly 40 single and double Grand Slam tournaments.

Explanation

In 1987, BNP changed its visual identity under the impetus of a new structure, the Communications and Advertising Directorate, created in 1984. She unveils the new design at the Roland-Garros international tournament. The logo highlights both the international and technological side of the bank. It is first of all the return of the acronym ‘BNP’, abandoned in 1973 for the ‘B’, and horizontal lines replace the lozenges of the visual precedent. They refer to the dynamism, speed, performance and technology of BNP.

Explanation

The pins became more popular in 1987 with the Roland-Garros tournament, which uses advertising pine and media. Created by the Arthus-Bertrand house, these badges have become a fashionable accessory. They appear en masse in everyday life and are used by both trade marks and music groups. They are also used at commemorative events or as miscellaneous gifts and prizes. It is also a time when all companies have started to distribute advertising pins in their own way.

Explanation

With the development of mini-tennis, junior clubs and adult programmes, proximity is desired regardless of level or age, at a regional or national level, in competition with wheelchair tennis. Competitions such as the Junior Davis Cup by BNP Paribas and Junior Billie Jean King Cup by BNP Paribas and the Open France Handisport, which the group has been supporting since 1993, democratize new tennis pedagogies. Today, the bank supports around ten wheelchair tennis tournaments, as well as young Handisport talents.

Explanation

The BNP Paribas Group, the world’s leading sponsor of tennis, has succeeded in breaking down the partnership on various playgrounds, at all levels of tennis du from learning to the greatest professional tournaments and in all its forms – tennis in single, double, wheelchair, team and family. Moreover, it is present on all platforms, since it has been available on the web since 2011 via the website “wearetennis.com” for all yellow ball enthusiasts. This platform allows you to follow live matches and discover all the news of tennis, players, tournaments, the