A BNP Paribas card is on its way… and it’s not for shopping!
The tradition of sending wishes is a very old one, but greeting cards emerged later and gained popularity in England in the 19th century with the invention of lithography and the introduction of the first postage stamp in 1840. Typically sent during the Advent season to wish a merry Christmas and a happy new year, in France, cards are usually sent after the holidays and have become a way to replace the traditional obligation to visit family, friends, and acquaintances during the first two weeks of January to wish them happiness and prosperity for the coming year.
In today’s world, this tradition lives on, and BNP Paribas is no exception. Illustrated greeting cards, often featuring the numbers of the new year, have evolved and now take on various forms. Below, discover some of the greeting cards sent by the Group, which reflect its commitment to both tradition and innovation.
-
Best wishes for the year 1980
The calendar distributed by BNP for the new year features a reprint of the poster issued by SEM on the occasion of the 1918 national loan. On the original poster, the slogan reads “For the final quarter hour, help me” (2IMP4_43)
/
Best wishes for the year 1980
The calendar distributed by BNP for the new year features a reprint of the poster issued by SEM on the occasion of the 1918 national loan. On the original poster, the slogan reads “For the final quarter hour, help me” (2IMP4_43)
/ -
Happy New Year 1990
In a very minimalist style, BNP wishes its customers a happy new year. The two digits 9 and 0 form a smiling face that conveys joy and optimism. (4Fi451)
/
Happy New Year 1990
In a very minimalist style, BNP wishes its customers a happy new year. The two digits 9 and 0 form a smiling face that conveys joy and optimism. (4Fi451)
/ -
Happy New Year 1992
Illustrated with drawings that directly reference Christmas and its symbols (the Christmas tree, toys, Yule log, and nativity scene), these postcards were distributed by BNP to its customers in 1992. (3Fi448)
/
Happy New Year 1992
Illustrated with drawings that directly reference Christmas and its symbols (the Christmas tree, toys, Yule log, and nativity scene), these postcards were distributed by BNP to its customers in 1992. (3Fi448)
/ -
Happy New Year 1996
COFICA (Company for the Financing of Industry, Commerce and Agriculture) was founded in 1945 and specialized in automobile and tractor credit. It was integrated into the Compagnie Bancaire in 1970. It is therefore the ancestor of Cetelem.
/
Happy New Year 1996
COFICA (Company for the Financing of Industry, Commerce and Agriculture) was founded in 1945 and specialized in automobile and tractor credit. It was integrated into the Compagnie Bancaire in 1970. It is therefore the ancestor of Cetelem.
/ -
Happy holidays with Provisio
This poster, featuring the recognizable face of French actor Bourvil (1917-1970), is from a 1997 advertising campaign for Provisio. (4Fi464)
/
Happy holidays with Provisio
This poster, featuring the recognizable face of French actor Bourvil (1917-1970), is from a 1997 advertising campaign for Provisio. (4Fi464)
/ -
Happy New Year 1998
A nod to the future currency in this year 1998, which is preparing for the transition to the euro scheduled for January 2, 1999, from BNP. (4Fi1100)
/
Happy New Year 1998
A nod to the future currency in this year 1998, which is preparing for the transition to the euro scheduled for January 2, 1999, from BNP. (4Fi1100)
/ -
Happy Millennium
The new BNP Paribas group wishes its customers a happy millennium with this poster distributed in December 2000. (4Fi540)
/
Happy Millennium
The new BNP Paribas group wishes its customers a happy millennium with this poster distributed in December 2000. (4Fi540)
/ -
Best wishes 2002
This card directly references the partnership between the BNP Paribas Group and Roland-Garros, featuring the clay court sweepers. (2IMP7928EL)
/
Best wishes 2002
This card directly references the partnership between the BNP Paribas Group and Roland-Garros, featuring the clay court sweepers. (2IMP7928EL)
/ -
A serene 2005
Crédito, lounging by the river, wishes Cetelem customers a year filled with serenity. (2IMP7_781)
/
A serene 2005
Crédito, lounging by the river, wishes Cetelem customers a year filled with serenity. (2IMP7_781)
/ -
Happy New Year 2007
On the occasion of the release of the film “Arthur and the Minimoys” directed by Luc Besson, BNP Paribas, a partner of the cinema, wishes its customers a happy new year. (2IMP7892EL)
/
Happy New Year 2007
On the occasion of the release of the film “Arthur and the Minimoys” directed by Luc Besson, BNP Paribas, a partner of the cinema, wishes its customers a happy new year. (2IMP7892EL)
/
Did you enjoy this story ?
This selection of articles might also interest you!
