Barely one year after its creation, the BNP launches a new advertising campaign around its ranges of products and services.
This part of the operation titled “All BNP services, ready to serve you,” concerns the chequeing account. BNP’s objectives were to conquer the public and to facilitate access for as many people as possible to the bank’s solutions.
Here the BNP is consistent with its predecessors, the Banque Nationale pour le Commerce et l’Industrie (BNCI) and the Comptoir National d’Escompte de Paris (CNEP), which had concentrated their efforts on promoting payment methods and especially cheques in the 1960s.
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