The services of the BNP at your service: home savings

Barely one year after its creation, the BNP launches a new advertising campaign around its ranges of products and services. This part of the operation titled “All BNP services, ready to serve you,” concerns home savings. Savings passbooks were instituted in 1965 to make it easier to become a home owner. They offered attractive compensation and loan conditions compared to the former savings & loan that had not met expectations.
Here the BNP is consistent with its predecessors, the Banque Nationale pour le Commerce et l’Industrie (BNCI) and the Comptoir National d’Escompte de Paris (CNEP), which had concentrated their efforts on promoting bank products at the beginning of the 1960s.