The services of the BNP at your service: married woman’s account

This advertising page of the BNP, published in 1967, highlights the hands of a woman sliding a chequebook in her handbag. It fits into the context of its press campaign built around its range of services: chequeing account, current account, special savings account, married woman’s account, etc. The message addressing women specifically clearly reflects the law of 13 July 1965 concerning marital regimes, which allowed married women to open an account without the authorisation of their husband.