This advertising page of the BNP, published in 1967, highlights the hands of a woman sliding a chequebook in her handbag. It fits into the context of its press campaign built around its range of services: chequeing account, current account, special savings account, married woman’s account, etc. The message addressing women specifically clearly reflects the law of 13 July 1965 concerning marital regimes, which allowed married women to open an account without the authorisation of their husband.
Women: customers like anyone else
If before 1965, the Banque Nationale pour le Commerce et l’Industrie (BNCI) had published a small pedagogical booklet for women concerning money questions, this was the first time the bank directly addressed the female clientele. This advertising foreshadows the national press campaign the BNP ran in 1968 aimed at the female public. This document also reflects the BNCI’s offensive sales culture that the BNP inherited.