After the 4 May 1966 announcement of the merger between Banque Nationale du Commerce et de l’Industrie (BNCI) and Comptoir National d’Escompte de Paris (CNEP), Banque Nationale de Paris (BNP) has to quickly familiarise the public with its name, logo and expertise. Consequently, the new institution develops its visual identity and, beginning in July 1966, invests the strategic public places in Paris, the suburbs and the provinces. Posters, promoting the BNP logo and its full name, covered the advertising panels on the main thoroughfares and train stations.
This poster, displayed in a Paris train station, emphasizes the BNP logo. The bank’s full name is also shown in a thinner font.
These actions quickly bore fruit since as early as 1971, reputation studies showed that the BNP is as well known as its main competitors.