The Evolution of the BNP Paribas Brand
A dynamic communication
BNP Paribas has built a rich brand universe, brought to life through its iconic logos and advertising campaigns, which extends from the tennis court to the silver screen.
A Brand that Grows with Time
BNP Paribas has developed a distinctive brand identity, shaped by its history, with a iconic logo and a signature that stands the test of time.
The evolution of the logo since 1966
1966
1973
1987
1992
2000
2009
Iconic campaigns
Cult posters and vintage advertising objects
The bank and sports
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Cinema
In 1917, BNP Paribas embarked on a long-standing partnership with the film industry, a relationship that has endured for over a century. Throughout the years, the bank has been actively engaged in all aspects of the cinematic industry, encompassing production, distribution, and exhibition. It has provided support to numerous film festivals and has played a role in the restoration of landmark films. With the backing of its subsidiaries, notably BNL in Italy and BNP Paribas Fortis in Belgium, which share a similar dedication to the film industry, BNP Paribas has established itself as the reference bank for the film industry in Europe.
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BNP Paribas and the cinema in 9 founding dates (Timeline)
9 key dates 1917 First major loan to a film company The Banque nationale de crédit (BNC) grants a loan to the Société générale des Cinématographes Eclipse, the fourth…
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A promising industry meets a daring bank (1/3): the BNC and cinema’s debut
The BNC: a daring bank that supported cinema’s auspicious debut In the early 20th century, movies won over the general public and their success spawned a large number of…
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A promising industry meets a daring bank (2/3): the BNC and the Gaumont-Franco-Film-Aubert group
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A promising industry meets a daring bank (3/3): the 1930s crisis and the cinematic renaissance
From the 1930s crisis to France’s cinematic renaissance In the early 1930s, the aftershocks of the 1929 American stock-market crash were felt in France. The BNC was destabilized and…