For the main deposit banks like the Banque Nationale pour le Commerce et l’Industrie (BNCI) or the Comptoir National d’Escompte de Paris (CNEP), the 1960s mark the discovery of individual customers.
With the rise in wage-earners in France, followed by the monthly payment of salaries, employees are increasingly paid by cheque or direct deposit. This context encourages the CNEP in particular to launch major advertising campaigns in favour of cheques and payment facilities.
This poster is part of a CNEP advertising campaign promoting chequeing accounts. Its concept? Show the general public that just one place guarantees the safety of their cash: the chequeing account. The bank illustrates this idea with several situations of forgetting one’s wallet: in a bar, on a café terrace, etc.